Archive for luck

Luck o’ the non-Irish!

Posted in Birdy27's world of design with tags , , , , , , , , , , , , , , , , on February 27, 2010 by birdy27

As I mentioned in an earlier post, one of the most challenging things about creating designs for tees and other imprintables is keeping up with the holidays and special occasions. If you thought these events came around pretty fast for you, try conceptualizing, designing, and creating final products for each of them weeks before they occur. Whew! It’s insane! After exhausting most of my ideas before Christmahanukkwanzaa, I have to start getting ready for MLK day, Black History Month, Valentine’s Day, and St. Patrick’s Day. And this is just within the first 3 months of a calendar year. Fast and furious indeed.

Often I can’t even find inspiration until the holiday or special occasion is just around the corner. Wherever inspiration comes from, it adapts to my “works best under pressure” mentality. This is how I got through college and all of a master’s program. This is how I work best. However, this is not what works best for this type of t-shirt biz.

It would be one thing if my job was limited to designing. But when you’re working online with a couple of PODs–print-on-demand companies–and you are your entire staff, then you’ve got perhaps hundreds of products to “produce.” (This isn’t true for my local sales. I only offer a small percentage of the designs I have for my local sales.) With PODs, there usually isn’t a limit to the number of designs you can offer; I have 500+ in Spreadshirt.com’s marketplace and I create more every week. Hey, that’s a cool thing! You can test designs, do custom orders, do quirky designs, and you don’t have to worry if those designs don’t sell. (For my local sales, if a particular design doesn’t sell, then I’m one unhappy birdy.)

This is mostly a good thing. However, I have to take the designs and put them on products. With Spreadshirt.com, I have to pick which print colors I would like for each design based on the color of the product. With Zazzle.com, if I want to change the print color, then I have to go back to the design and create a brand new file with the new colors and this is true for every print color change. Then, for both companies, I have to write descriptions for the designs and figure out tags or keywords for the designs. Next, I have to upload the designs and products into the marketplaces. Double whew! And then it’s time for marketing. But hold on! By this time the next holiday is fast approaching.

I’m not complaining really; I actually love what I do. But could I live without some of it? Yeppers. Do I feel horribly depressed when a holiday passes and I’m so late getting all this done that I miss some sales. Uh huh.

So here I am again. St. Patrick’s Day sales have already begun. Now I’m feeling inspired. And I’m feeling the pressure. Luckily I have quite a few Irish-themed designs already in Spreadshirt’s marketplace. To be clear, I’m not someone who solely focuses on current events and the latest popular topic. Now THAT would drive me to drink. A good portion of the designs I do are non-event specific designs. As Zazzle’s holiday list demonstrates, there are more of these that I could ever keep up with. But I do try to hit as many of the major days as I can. And no matter how many concepts I conjure up, I never feel like I’ve done enough.

Here are a few of my new Irish-themed designs. Most are available on tees/other apparel, bags, and aprons on Spreadshirt.com’s marketplace. (Click on this Birdy27designs link to all all available designs.) A few are offered on tees, doggy tees, magnets, mugs, mousepads, hats, bags, aprons, stickers, buttons, key chains, postcards, greeting and note cards, and more through Zazzle.com. (Click on this link for my Birdy27 designs on Zazzle.) I also have some in my Who U Be Tees shop with Spreadshirt. (Click on this WUBT link.)

And please, by all means, send some inspiration my way for Easter! Chirp, chirp!

Note: For all online products except Zazzle items, get 15% off all orders of $35 or more until March 12th! Use MARCHSALE2 in coupon code.

Birdy27